Dear Users,
To further unify our brand identity and enhance brand recognition and user experience for our global community, SUNX will complete its brand visual upgrade in phases from June 2, 2026 . During this period, the official website, APP, social media accounts, official announcements, branding materials, and related product pages will gradually transition to the new visual identity.
I. Bringing Derivatives Trading Back to Its Essence
The crypto derivatives market is becoming increasingly complex. Complicated trading parameters often discourage new investors from entering the market, while a single unexpected abnormal price wick can force traders out of the market prematurely. Every trader who enters the derivatives market hopes to navigate market cycles and achieve asset appreciation. This requires not only sharp intuition, but also the confidence to withstand extreme market conditions.
Since its establishment in 2018, SUNX has remained committed to one core principle: “Complexity for the System, Simplicity for the User.” We firmly believe that derivatives trading should not be a high-risk guessing game. Platforms have the responsibility to accompany users through every bull and bear cycle with a more robust risk management framework, simpler trading processes, and smarter trading tools.
To prevent users from being forced out of the market by sudden liquidations, we pioneered a fixed 10% risk-rate model. Compared with traditional tiered margin systems, it provides users with greater buffer space before liquidation. We have also established a risk reserve fund of up to 50 million USDT and introduced an industry-leading Abnormal Market Slippage Compensation Mechanism, turning user protection into a tangible commitment.
Today, SUNX provides up to 90% capital efficiency for high-frequency traders, while also enabling users with limited time to monitor markets to participate with greater control over risk.
II. The New SUNX
Starting today, as we advance toward a comprehensive digital economy ecosystem, SUNX will officially adopt a new brand identity and logo. Just as we continuously refine our trading products, this visual refresh embraces the principles of simplification and focus.
The new visual language features a minimalist pure-black background paired with a high-contrast bright yellow accent. On the left, the geometric symbol is formed by four tightly connected diamond-shaped nodes representing the foundational blockchain “Blocks,” creating the silhouette of both an upward arrow and the letter “S.” This not only represents the rock-solid nature of SUNX’s underlying risk management framework but also symbolizes the shared growth momentum between SUNX and users worldwide.
The most significant transformation lies in the sharply cut letter “X” on the right. For SUNX, the “X” represents not only the unknown and the infinite, but also the three strategic pillars driving our evolution from a single platform into a broader ecosystem:
• eXtension: Represents limitless ecosystem expansion and the boundless extension of multi-chain liquidity.
• eXperience: Symbolizes our commitment to delivering an unparalleled trading experience by eliminating friction in on-chain transactions.
• eXchange: Represents the disruption of traditional trading models and the reshaping of future trading paradigms.
This striking new visual identity is designed to help users maintain absolute focus and clear trading direction in the fast-changing and increasingly complex crypto market.
III. An Unchanged Commitment
Behind this futuristic and minimalist visual identity, the core foundation upon which SUNX is built and our commitment to users remain unchanged.
We continue to uphold Security above all else. Whether through multi-layer firewall technologies or multiple layers of financial safeguards, we always regard “preventing incidents before they occur” as the platform’s highest priority.
We remain committed to Compliance. Building upon multiple international regulatory qualifications and our filing with the U.S. SEC, we will continue embracing global regulatory frameworks and strive to become a fully compliant platform that users can trust and connect with directly.
We firmly believe in Partnership. Whether working with individual users or institutional partners, we pursue long-term collaboration and mutual growth rather than short-term traffic acquisition.
After years of continuous development, supported by highly competitive multilingual services and professional 24/7 customer support, SUNX now serves users across more than 50 countries and regions worldwide, has surpassed 3.5 million registered users, maintains an average daily futures trading volume exceeding 6.3 billion USDT, and has earned industry recognition through its ranking on CoinMarketCap.
We sincerely thank every user who has stood alongside SUNX through market cycles. We hope you will embrace this cleaner, sharper, and more focused new SUNX.
Together, under our new visual identity, let us continue to Make Derivatives Trading Safer & Smarter.
Thank you for your support and trust in SUNX.
SUNX Global Operations Team
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